The Pollard Management Company is based on Nick Pollard's broad and relational view of capital. We believe that the main role of enterprise is to be good stewards of the world's resources - protecting and building capital. And we believe that there are four different, but inter-related, forms of capital.

Financial Capital refers to money in its various forms. So, this company seeks to maximise its financial income on a day-to-day basis but also to build its financial wealth by maximising the value of its financial assets. Our goal in doing so is not to create financial capital for its own sake, but so that it can be invested and used for the good of the other three forms of capital…

Social Capital refers to people currently living throughout the world and those who will follow us in generations to come. We believe that people are physical, emotional and spiritual. So we seek to invest in people in each of these three areas – everything we do should be part of the process of building people physically, emotionally and spiritually.

Environmental Capital refers to the resources in this world and the interplay between them. So, we seek to be good stewards of this world, caring for it and preserving it for all people in all times.

Manufactured Capital refers to the fruit of past enterprise - both our own and that of other people. This includes both "hard" manufactured capital (physical products) and "soft" manufactured capital (knowledge, skills and tools). So, we seek to value and build upon the results of past enterprise. This means seeking to work in positive co-operation with others - rather than in negative competition against them.

It is our view that good enterprise recognises, protects and builds all four types of capital. Enterprises that focus on only one type of capital (such as those that are driven wholly by the financial bottom line) are narrow, restrictive and unbalanced. The Pollard Management Company seeks to be broad, inclusive and balanced.